Hardware Podcasts

#79 First Hire Series: Behind the scenes on hiring with Sweet Nothings

The Startup CPG Podcast · 14 Feb 2023 · 51m · Episode 56

What this episode covers

Jake Kneller, CEO and co-founder of Sweet Nothings, and Lucy King, VP of Marketing, discuss the company's hiring trajectory from a two-person garage operation to a 13-person scaling team. They detail the strategic decisions behind their first hires, including Gavin Myers for retail expertise and Lucy for marketing, emphasizing the importance of hiring for a 'no job too small' attitude over pedigree. The episode covers their remote culture, goal-setting frameworks, and the reality of managing early-stage growth with products like Spoonable Smoothie Cups and Nut Butter Bites.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
Sweet Nothings, Whole Foods, Sprouts, Costco, Target, Kroger, Halo Top, General Mills, Tyson, RX Bar, Fresh Direct, Thrive Market, Amazon Fresh, GoPuff, Instacart
Products
Spoonable Smoothie Cups, Nut Butter Bites, Squeezable Smoothies
Also
Expo West

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