Advice Line: What’s Your Value?

How I Built This · 19 Mar 2026 · 37m

What this episode covers

Guy Raz is joined by former guests Miguel McKelvey (WeWork), Alexa Hirschfeld (Paperless Post), and Pete Maldonado and Rashid Ali (Chomps) to advise three early-stage founders on communicating product value. Megan Downey of Shiki Wrap discusses the trade-off between experiential pop-ups and retail for her reusable gift wrap. Amanda of Woofsie seeks help positioning her deck of dog enrichment cards, while Mark Goldfarb of In Mark's Kitchen asks how to hire for growth without compromising his premium artisanal pesto quality.

Mentioned

Companies
WeWork, Paperless Post, U.S. Bank, Fair.com, Solex Foods
Products
Shiki Wrap, Woofsie, Chomps, In Mark's Kitchen
Also
Obviously Awesome

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