Hardware Podcasts

Pure Gold Series: How to Prep for a Successful Expo West with Seth Goldman (2022)

The Startup CPG Podcast · 9 Feb 2023 · 32m

What this episode covers

Seth Goldman, co-founder of Honest Tea and CEO of Eat the Change, shares strategies for succeeding at Expo West, emphasizing that teams must prioritize live product sampling and craft a concise 10-second pitch to stand out among thousands of brands. He advises exhibitors to treat every attendee as a high-value buyer or consumer, maintain high energy without using phones, and implement a rigorous real-time lead tracking system using badge scanners and pre-packaged follow-up materials. Additionally, he highlights the importance of strategic time management, including walking the floor for innovation, engaging with suppliers, and leveraging guerrilla marketing tactics like taxi cab stickers to maximize brand visibility.

Most relevant to

early-stage companies and companies scaling up

Topics

Mentioned

Companies
Eat the Change, Beyond Meat, PLNT Burger, Happy Baby, Startup CPG, Big Guys
Products
Honest Tea, Mission in a Bottle, Liv Bar
Also
Expo West, How I Built This, Fancy Food Show

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