Hardware Podcasts

Ep. 31 - Going to Events

Open Hardware Manufacturing Podcast · 24 Oct 2024 · 1h 07m

What this episode covers

Stephen Oz and Lucian Chaper of Opulo discuss the strategic value of attending trade shows for their LumenPnP pick-and-place machine, emphasizing that events are crucial for gathering customer data and shaping product direction rather than just direct sales. They recount how attending Electronica revealed that tier-one automotive companies viewed the LumenPnP as a prototyping tool for batches of 500 boards, a use case they had not initially considered, which significantly altered their marketing and product positioning. The hosts also share practical advice on booth management, including the importance of interactive demos, having backup plans for hardware failures, and refining the team's pitch to accurately represent the product's capabilities and limitations.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Opulo, Deep Local, Netflix, CNC Labs, Texas Instruments, Recon Tools, Google, LDO
Products
LumenPnP, Key Canvas, Positron
Also
Electronica, CES, Maker Fair, OpenSauce, Android, Zeitgeist

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