Hardware Podcasts

Briogeo: Nancy Twine

How I Built This · 10 Aug 2020 · 1h 10m

What this episode covers

Nancy Twine, founder of Briogeo, explains how she transitioned from a Goldman Sachs trader to launching a natural hair care brand after her mother's death inspired her to create effective, clean products for all hair textures. She details the struggle to find a contract manufacturer willing to formulate without sulfates or silicones, leading to a partnership with a small Midwest lab and a strategic decision to launch with only four SKUs instead of fifteen. Twine describes securing her first $100,000 investment from Phil Palmetto after a pitch event, using that capital to secure an initial order from Urban Outfitters and later a test launch at Sephora, which ultimately drove the brand to $40 million in sales.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Goldman Sachs, Sephora, Urban Outfitters
Products
Briogeo, Ipsy
Also
Cosmoprof, EcoCert

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