Hardware Podcasts

Founder Feature: Suzannah Raff of Cleo+Coco

The Startup CPG Podcast · 31 Oct 2025 · 29m · Episode 210

What this episode covers

Suzannah Raff, founder of Cleo+Coco, explains how her background in business strategy and frustration with ineffective natural deodorants led to a two-year R&D process focused on eliminating synthetic fragrances. She details the brand's 'super formula' using charcoal, magnesium, and probiotics to balance the skin microbiome, and describes the five-year journey from garage prototyping to a nationwide Whole Foods Market launch. Raff highlights the critical role of the Startup CPG community and Expo West in connecting with buyers, while noting operational challenges like the UNFI cyber attack that delayed the rollout.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
Cleo+Coco, Whole Foods Market, Startup CPG, UNFI, Beyond Skew, Tom's of Maine, Amazon
Also
Expo West

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