#220 - Brain Health Ingredients 101 w/ Cognizin, Radicle Science, and Karma Water

The Startup CPG Podcast · 28 Oct 2025 · 51m · Episode 209

What this episode covers

Kelley Bridenbaugh of Karma Water, Katie Emerson of Kyowa Hakko USA, and Kaitlyn White of Radicle Science discuss the science and marketing of brain health ingredients. They explore the efficacy of Cognizin (citicoline), the importance of delivery formats like Karma Water's patented push-cap, and how brands can substantiate claims through clinical research and branded ingredients.

Mentioned

Companies
Karma Water, Kyowa Hakko USA, Radicle Science
Products
Cognizin, Magic Mind, Recess, Alpha Brain, Goalie Matcha, Mosh, Celsius

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