Hardware Podcasts

334 - Sabrina Clebnik is pioneering an incredible cannabis brand in Clebby's and the packaging is exquisite!

People of Packaging · 23 Dec 2025 · 49m

What this episode covers

Sabrina Clebnik, CEO and founder of Clebby's, explains how she solved the shelf-life and predictability issues of cannabis edibles by creating a baking kit that separates the non-infused mix from the infused vegetable oil. She details the design of her custom square glass bottles and corrugated shipping boxes, which feature a custom insert to survive shipping, and discusses her strategy of over-compliance and consumer education via QR codes and a dosage calculator. Clebnik describes her 'modern retro' branding inspired by 1950s diners and her decision to launch in the hemp market to bypass stricter marijuana regulations while maintaining high safety standards.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
CDP North
Products
Clebby's, Graza

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