Hardware Podcasts

335 - How Wims! packaging helps people to snap, squeeze, and stir their way to health and joy

People of Packaging · 6 Jan 2026 · 28m

What this episode covers

Lauren Miller, co-founder of Wims!, explains how the company pivoted from industrial hemp farming to creating portable, low-dose THC beverage concentrates. She details the development of their unique 'Snap, Squeeze, Stir' packet, a co-developed packaging solution designed for discretion and ease of use in social settings. Miller discusses the product's role in the 'Dry January' trend, the regulatory landscape for hemp-derived THC, and their direct-to-consumer sales model.

Most relevant to

early-stage companies

Topics

Mentioned

Products
Wims!, Purell, Whoop, Weenus Lube
Also
wims.world

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