Hardware Podcasts

Create All-Natural Cocktails in 2 Minutes with Steep't

The Startup CPG Podcast · 12 Apr 2021 · 15m

What this episode covers

Alison Nathenson and Chloe O’Coyne, co-founders of Steep’t, explain how they pivoted from a slow cold-brew alcohol infusion concept to a rapid-infusion tea bag product during a Harvard Startup Boot Camp. They detail the formulation challenges with a food scientist, including using monk fruit for sugar-free options, and describe their current handmade production model. The founders discuss their direct-to-consumer sales strategy, highlighting a viral TikTok moment that sold out their inventory, and outline upcoming retail-ready SKUs and a new brand identity.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Macy's, Accenture, Michael Kors, Rodeo CPG
Products
Steep’t
Tools
Shopify
Also
Harvard, TikTok, Instagram, Facebook

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