Hardware Podcasts

Taking Your Brand International

The Startup CPG Podcast · 29 Mar 2021 · 17m

What this episode covers

Mary Allen, founder of Savvy Green and global business development expert, explains how CPG brands can expand internationally by leveraging US Commercial Service resources and trade shows. She details the importance of product categories like plant-based and upcycled goods, and outlines specific steps for market entry, including utilizing trade grants and digital readiness assessments. Allen shares her experience taking Savvy Green global and advises founders to start small, test the waters through existing platforms like Amazon, and avoid the high costs of setting up foreign manufacturing initially.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
GT's living foods, Myoko's, Bakery on Maine, now foods, Yerba Prima, Wait Rose, Marks and Spencer, Tesco, Sainsbury, Costco, Whole Foods UK, Planet Organic, Okado, boots, Holland and Barrett, Nisa
Products
Savvy Green
Also
US Commercial Service, Expo East, Expo West

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