Hardware Podcasts

CONSUMER PROFILE: Midwest Millennial Mom Leaning Into Sustainable Foods

The Startup CPG Podcast · 15 Mar 2021 · 22m

What this episode covers

Host Jennifer Yeppas Blendell interviews Emily, a Midwest millennial mom and MBA student, about her family's shift toward sustainable, health-conscious eating. Emily details her elimination of dairy due to digestive issues, her preference for plant-based proteins, and her strategy for managing her toddler's diet without restriction. She discusses her shopping habits at retailers like Kroger and Aldi, noting the difficulty of finding diverse dairy-free options in big-box stores, and offers advice to brands on simplifying packaging claims to avoid overwhelming consumers.

Most relevant to

founders before launch

Topics

Mentioned

Companies
Kroger, Aldi, Sam's Club, Startup CPG

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