Hardware Podcasts

296 - From Wall Street to Food Street: Sid Banthiya's Transformative Journey into Consumer Brands

People of Packaging · 15 Nov 2024 · 36m

What this episode covers

Sid Banthiya, an advisor and investor with executive experience at Blue Apron and Milk Bar, discusses how packaging intersects with finance, operations, and marketing in consumer brands. He explains that while direct-to-consumer channels offer full control over the unboxing experience and data, wholesale retail requires packaging that fits specific planograms and shelf constraints, often limiting brand control. Banthiya highlights the financial impact of packaging on customer experience, such as Blue Apron's ice block failures, and the importance of omnichannel consistency for brands like Milk Bar and Pop-up Grocer.

Most relevant to

early-stage companies and companies scaling up

Topics

Mentioned

Companies
Blue Apron, Milk Bar, Pop-up Grocer, Tacombi
Products
Slack
Tools
Trayak
Also
Christina Tosi

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