Hardware Podcasts

297 - Can functional THC beverages help with alcoholism? Jonny Locarni and Magic Cactus believe so!

People of Packaging · 4 Dec 2024 · 33m

What this episode covers

Johnny Locarni, founder of Magic Cactus, explains how his company developed a low-dose hemp-derived THC beverage as an alcohol alternative, navigating complex state-by-state regulations that force them to use shrink sleeves instead of traditionally printed cans. He details the R&D challenges of creating a low-sugar, natural product and the operational headaches of managing inventory and labeling changes due to shifting legal landscapes, such as California's temporary ban. Locarni highlights the strategic decision to focus on direct-to-consumer sales in compliant states to avoid the high costs and risks of wholesale distribution in a volatile regulatory environment.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Magic Cactus, Meyers Packaging
Also
SmartSolve, The Scrapp App

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