Hardware Podcasts

298 - The rise of the espresso martini and the importance of packaging for RTD w/ Night Owl

People of Packaging · 13 Dec 2024 · 29m

What this episode covers

Charlie Grace, co-founder of Night Owl Martini, explains how his company disrupted the ready-to-drink (RTD) cocktail market by launching a shelf-stable espresso martini in 200ml aluminum cans. He details the strategic decision to use a tequila variant alongside vodka, the technical challenges of nitro-filling to preserve foam, and the partnership with Green Mountain Beverage for co-packing. The episode highlights their current distribution across 10 US states and their focus on premium ingredients and sustainable packaging solutions.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Green Mountain Beverage
Products
Night Owl Martini
Tools
Trayak
Also
SmartSolve, The Scrapp App

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