Hardware Podcasts

How Quincy Is Reinventing the Dirty Martini, One Perfect Jar at a Time

The Startup CPG Podcast · 14 Aug 2026 · 30m · Episode 353

What this episode covers

Halli Sigel, co-founder of Quincy, explains how a personal frustration with olive jar ratios led to a premium martini brine and garnish brand. She details Quincy's strategy of building three distinct revenue channels—specialty retail, on-premise bars, and food service—while leveraging her operational background from Casper and Chief. Sigel discusses the decision to use Spanish Queen olives, the success of co-branded collaborations like the 'beertini' with Taleo, and how positioning the product as alcohol-free captures the growing non-alcoholic market without requiring future reformulation.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Casper, Chief, Graza, Rocco Fridge, Nell Atelier, Big Night, Taleo, Fever Tree, Caddo, Filo, Amazon, Fancy Misfits Market
Materials
Spanish Queen olives, Castelvetrano olives

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