Hardware Podcasts

225 - CEO of Dio Cocktails, Nick Bradley talks about why packaging matters to emerging brands

People of Packaging · 8 Nov 2023 · 32m

What this episode covers

Nick Bradley, co-founder of Dio Cocktails, discusses the evolution of his brand's packaging strategy, moving from a failed custom glass bottle to a 200ml aluminum can with shrink sleeves, and finally to direct can printing. He explains how high-ABV fresh juice formulations created corrosion and liner compatibility challenges, forcing a pivot to stock packaging to manage costs and supply chain risks. Bradley highlights Dio's differentiation through clean labels, low sugar content, and transparent ingredient listing, aiming to reinvent the canned cocktail category by balancing luxury aesthetics with sustainability.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
BBDO, Ball Corporation
Products
Dio Cocktails, Juicero, Pangea, Oars + Alps
Tools
Specright
Also
TLMI

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