Hardware Podcasts

#113 Brewing Crooked Owl Hard Tepache with Founders Cam & Dave Bailey

The Startup CPG Podcast · 7 Nov 2023 · 35m · Episode 90

What this episode covers

Crooked Owl founders Cam Bailey and Dave Bailey discuss launching the first commercial probiotic, shelf-stable hard tepache brand. They detail the transition from home-brewing in an apartment to commercial production, highlighting the technical challenge of isolating bacterial strains for consistent probiotics and managing a split supply chain with separate brewers and canners. The founders explain their strategic DTC launch via Liquid Data to gather market data before entering regulated alcohol markets like New York, Georgia, and California, while navigating complex state licensing and distributor relationships.

Most relevant to

early-stage companies

Topics

Mentioned

Products
Crooked Owl
Tools
Liquid Data, RangeMe, Cin7
Also
1% for the Planet, Floret

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