Hardware Podcasts

#112 Naturally Nourishing Treats for Hormonal Balance with Gita Vellanki, Founder of Neeshi

The Startup CPG Podcast · 31 Oct 2023 · 36m · Episode 89

What this episode covers

Gita Vellanki, founder of Neeshi, explains how she developed hormone-balancing treats like dark cocoa spread and mini cakes to help her daughter with menstrual pain, leading to a three-month efficacy trial that validated the product. She discusses the challenges of scaling production by moving from a rented commercial kitchen to finding a co-manufacturer, and the complexities of cold-chain shipping for perishable goods. Vellanki also shares insights on her direct-to-consumer subscription model, her early retail experiment with Celery Retail, and her strategy for building credibility through doctor endorsements and efficacy trials.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Neeshi, Celery Retail, Startup CPG, Brit & Co., SKU
Products
The Collective, The Showroom
Tools
RangeMe

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