Hardware Podcasts

#111 Twrl Milk Tea: Boba is the New Sprinkle & Twrling into Sprouts, Costco, & Pop Up Grocer

The Startup CPG Podcast · 24 Oct 2023 · 46m · Episode 88

What this episode covers

Twrl Milk Tea co-founders Olivia Chen and Pauline Chen discuss creating the world's first canned milk tea made with pea milk and single-origin teas, launching six SKUs including Ube and Hojicha varieties, and developing separate boba toppings. The founders detail their rapid retail expansion into Sprouts, Wegmans, and Central Market, while explaining their strategic decision to test Costco to stress-test their operational infrastructure before committing to large-scale distribution. They emphasize their marketing approach, which includes organic press outreach, pop-up events, and a Times Square advertisement, to build brand legitimacy and drive consumer demand.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Sprouts, Costco, Wegmans, Central Market
Products
Twrl Milk Tea
Also
BevNet, Food Network, Bon Appetit, Expo West, Pop-Up Grocer

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