Hardware Podcasts

#114 Driving Trial at Retail with Digital Rebates + Key Insights on Latest Natural Shopper Trends with Social Nature

The Startup CPG Podcast · 14 Nov 2023 · 40m · Episode 91

What this episode covers

Annalea Krebs, founder and CEO of Social Nature, discusses the company's new digital rebate model and key trends in the natural shopper community. She explains how the platform leverages data from one million consumers to help brands drive retail trial through hyper-targeted offers and real-time redemption tracking. Krebs also highlights shifting consumer health goals, such as the move toward holistic wellness and plant-based attributes, and the importance of strategic distribution across both natural and conventional retailers.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
Social Nature, GoPuff, NotCo
Products
Olipop, Primal Kitchen, NotMilk, Haven's Kitchen

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