Hardware Podcasts

#115 Pure Gold Series: Lessons on Iterating from Seth Goldman + Updates on Eat the Change & Just Ice Tea

The Startup CPG Podcast · 21 Nov 2023 · 38m · Episode 92

What this episode covers

Seth Goldman, Co-Founder of Eat the Change and Honest Tea, discusses the rapid scaling of his new beverage brand, Just Ice Tea, which has reached $16 million in gross sales and distribution in over 5,000 stores. He details the strategic decision to discontinue the company's first product, mushroom jerky, due to low velocity, and the subsequent packaging redesign of Cosmic Chews to improve consumer appeal. Goldman also covers the company's recent $14 million raise, the upcoming launch of a canned product line, and his leadership philosophy on mental health support and prioritization during hyper-growth.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
Eat the Change, Big Geyser, Canada Dry, Whole Foods, Sprouts, Beyond Meat, PLNT Burger
Products
Just Ice Tea, Honest Tea, Cosmic Chews, Mission in a Bottle
Tools
NetSuite

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