Hardware Podcasts

How I Built Resilience: Daniela Corrente of Reel

How I Built This · 17 Dec 2020 · 24m

What this episode covers

Daniela Corrente, CEO and co-founder of Reel, explains how her digital savings platform helps consumers save for big-ticket items like electronics and furniture without incurring credit card debt. She details the company's pivot during the pandemic to expand into new verticals such as travel and electronics, and the strategic decision to A/B test a service fee, which surprisingly increased user trust and conversion rates. Corrente also discusses the challenges of fundraising, emphasizing the need to prove consumer behavior data to skeptical investors, and outlines Reel's monetization model through retailer partnerships and float on held funds.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
U.S. Bank, Bloomingdale's, Airbnb, DoorDash, Betterment, Wealthfront, Pinterest, Instagram, TikTok, Facebook, NPR
Products
Reel
Chips
Visa
Also
UNICEF, South by Southwest, Mocker

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