Hardware Podcasts

#237 - Inside Founders & Funders with Alex Michaelsen from Leisure Hydration and Alex Malamatinas from Melitas Ventures

The Startup CPG Podcast · 24 Feb 2026 · 40m · Episode 263

What this episode covers

Alex Michaelsen, founder and CEO of Leisure Hydration, and Alex Malamatinas, founder of Melitas Ventures, discuss the Founders & Funders event, a curated gathering of 70 VCs and 160 brands. They detail the event's format of 10-minute speed-dating meetings and panel discussions, emphasizing the importance of in-person connections over digital decks. Michaelsen outlines his 'CPG triangle' framework—focusing on margin, velocity, and cash flow—while Malamatinas highlights how founder charisma and clear vision can overcome limited early-stage traction. Both guests offer tactical advice on pitching, including leading with contribution margin and interviewing investors to tailor the conversation.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Leisure Hydration, Melitas Ventures, Magic Spoon, Ollipop, a la Pop, nom, Dose, Amara, Whole Foods, Amazon, Startup CPG
Also
Founders & Funders, The Startup CPG Roadshow

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