Hardware Podcasts

224 - Hoste cocktails unboxing extravaganza of joy with Evelio Mattos

People of Packaging · 6 Nov 2023 · 38m

What this episode covers

Robbie Haynes, co-founder of Host Cocktails, joins Evelio Mattos and Adam P. to unbox the new packaging for the Host Gold Fashion and Martini ready-to-pour cocktails. The episode details the strategic shift from a rigid, premium blue box to a dynamic folding carton designed to feel more approachable and inviting for home hosting. Haynes explains the design collaboration with Austin studio FODA, the inclusion of sensory elements like an atomizer with orange zest, and the decision to minimize text to reduce cognitive load for the consumer.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Host Cocktails, FODA, Vino Sill, Kumiko
Products
Gold Fashion
Also
Julia Momose

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