Hardware Podcasts

Vervet's Canned Craft Cocktails are Harnessing the Cultural Wealth of California

The Startup CPG Podcast · 10 May 2021 · 18m

What this episode covers

Tuan Lee, co-founder of Vervet, explains how the company differentiates itself in the ready-to-drink cocktail market by using premium spirits and fresh, farm-sourced ingredients rather than lab-produced flavors. He details the brand's commitment to cultural appreciation, highlighting recipes that celebrate Los Angeles's diverse culinary heritage and the founders' own backgrounds. The episode covers their strategic partnerships, such as with Ventura Spirits and Cool House, and their roadmap for new product lines including low-ABV and zero-alcohol options.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Ventura Spirits, Cool House, Merida Consulting
Products
Vervet, DrinkVervet

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