Hardware Podcasts

Spindrift: Bill Creelman

How I Built This · 13 Jan 2020 · 1h 04m

What this episode covers

Bill Creelman, founder of Spindrift, explains how he pivoted from a failed mail-order smoked fish business and a successful cocktail mixer brand (Stirrings) sold to Diageo, to creating a sparkling water made with fresh-squeezed fruit. He details the immense technical challenges of preserving fresh juice without refrigeration, the struggle to find bottlers willing to handle pulp, and the strategic decision to drop a profitable soda line to focus entirely on the sparkling water brand. The episode also covers the five-year development of Chime, an automatic chai brewing machine by Gaurav Chawla, highlighting the difficulties of hardware prototyping and supply chain management for physical products.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
Diageo, Trader Joe's, Salesforce
Products
Spindrift, Stirrings, Chime
Also
Gaurav Chawla, Indiegogo

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