Live From The HIBT Summit: Marcia Kilgore

How I Built This · 9 Jan 2020 · 15m

What this episode covers

Serial entrepreneur Marcia Kilgore, founder of Bliss, FitFlop, Soap & Glory, Soaper Duper, and Beauty Pie, shares her philosophy on identifying viable business ideas through her 'So What?' test and the importance of adding 'points of light' through learning. She discusses her journey from a 200-square-foot Soho booth to building multiple successful brands, emphasizing that passion and purpose drive her more than money. Kilgore offers advice on scaling, sustainability in packaging, and the necessity of listening to customer criticism on social media to improve products and build trust.

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