Hardware Podcasts

#165 - The Rise of BRĒZ with Aaron Nosbisch

The Startup CPG Podcast · 15 Oct 2024 · 47m · Episode 85

What this episode covers

Aaron Nosbisch, founder and CEO of BRĒZ, explains how his company achieved rapid growth in the cannabis beverage space by leveraging his 15 years of e-commerce experience and a direct-to-consumer strategy. He details the product's unique formulation, which uses nano-emulsified hemp-derived THC and lion's mane to create an alcohol-like effect with faster onset and no hangover, targeting consumers seeking a functional alternative to alcohol. Nosbisch discusses the challenges of scaling beverage logistics, navigating complex state-level regulations for hemp-derived products, and his specific marketing playbook focusing on Meta advertising and TikTok Shop. The conversation highlights BRĒZ's psychographic targeting, retail expansion plans, and lessons on maintaining profitability while scaling production and distribution.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
Lucid, Green Thumb Industries, Curaleaf
Products
BRĒZ, Can, Celsius
Tools
Shopify
Also
Meta, TikTok Shop

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