Founder Feature: Gloria Allorbi of Gloria’s Shito®️

The Startup CPG Podcast · 11 Oct 2024 · 38m · Episode 84

What this episode covers

Gloria Allorbi, founder of Gloria’s Shito®, explains how she transitioned from a 15-year career as a cosmetic chemist to bootstrapping a Ghanaian chili oil brand. She details the manufacturing challenges of maintaining an authentic, non-homogeneous biphase recipe without allergens, leading to a vegan formulation. Allorbi discusses her strategy for retail expansion, including a seamless entry into Erewhon, and the cultural hurdles of bootstrapping versus raising capital for national distribution.

Mentioned

Companies
Erewhon, Sprouts, Hello Sunshine, L'Oréal USA, John Paul Mitchell Systems, Jafra Cosmetics
Products
Gloria’s Shito, Skims, American Safety
Also
Food and Wine, Side Hustlers

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