Hardware Podcasts

311 - Beyond Beers: How THC Drinks Are Disrupting the Beverage Market w/ Josh and Shea from Green Street Beverages

People of Packaging · 20 May 2025 · 40m

What this episode covers

Shea Coakley, CEO, and Josh Grab, CRO of Green Street Beverages, discuss their transition from the traditional alcohol industry to leading the hemp-derived THC beverage market. They detail the operational challenges of scaling production through co-packers, navigating complex state-by-state regulatory frameworks, and solving technical packaging issues like THC leaching and child-resistant closures. The founders emphasize how packaging has evolved from a functional necessity in the regulated cannabis space to a critical brand-building tool in the emerging THC beverage category.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
Green Street Beverages, Label King, Total Wine, Diageo, Pernod Ricard, Coca-Cola, Sam Adams, New Belgium, Ball Corp
Products
High Tide, XO lid
Also
GSBevs.com

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