Hardware Podcasts

312 - Jason Christensen from Blue Unicorn, the best protein bar on the planet?

People of Packaging · 10 Jun 2025 · 26m

What this episode covers

Jason Christensen, co-founder of Blue Unicorn, discusses his transition from a successful home security company to launching a CPG brand with food scientist Dr. Luke Talley. They detail the decision to produce their protein bars in-house in Springville, Utah, rather than using a contract manufacturer, to maintain quality control over the unique low-sugar, high-protein formulation. The conversation covers the challenges of designing packaging, sourcing materials from both local and overseas suppliers, and managing logistics for temperature-sensitive chocolate bars sold via direct-to-consumer and early retail channels.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Blue Unicorn, Super Top Secret
Also
Dr. Luke Talley, Brigham Young University

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