Hardware Podcasts

Magic Spoon & Exo: Gabi Lewis and Greg Sewitz

How I Built This · 12 Feb 2024 · 1h 11m

What this episode covers

Gabi Lewis and Greg Sewitz, co-founders of Magic Spoon, recount their journey from launching Exo, a failed cricket protein bar startup, to building Magic Spoon into a major cereal brand. They detail the supply chain failures of the cricket industry and the technical challenges of formulating a high-protein, sugar-free cereal using ingredients like allulose and dairy protein. The founders explain their strategic decision to raise significant venture capital to compete with incumbents like Kellogg's and General Mills, leveraging influencer equity pools and direct-to-consumer sales before expanding into major retail chains like Target and Walmart.

Most relevant to

early-stage companies and companies scaling up

Topics

Mentioned

Companies
Kellogg's, General Mills, Target, Walmart, Collaborative Fund
Products
Magic Spoon, Exo
Materials
cricket flour, allulose
Also
Expo West

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