Hardware Podcasts

#249 - Expo Pitch Slam Recap with ChiChi Foods

The Startup CPG Podcast · 19 May 2026 · 23m · Episode 308

What this episode covers

Chiara Munzi, co-founder of ChiChi Foods, explains how she and co-founder Izzy launched the world's first chickpea hot cereal after realizing traditional oatmeal caused energy crashes due to high sugar and low protein. They won Startup CPG's Expo West Pitch Slam, beating competitors like Crafty Ramen, by applying to multiple pitch competitions instead of paying for a booth. The win secured a $150,000 prize package from Advantage FDM Sales, which they plan to use for in-store demos to support regional retail launches. Chiara emphasizes that founder-led demos create a unique consumer connection and that applying to every opportunity is crucial for early-stage brands.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
ChiChi Foods, Advantage FDM Sales, Sprouts, Whole Foods, Hannaford, UNFI, Crafty Ramen, Quaker Oats
Also
Albertsons Innovation Launchpad, Kroger Competition, Expo West

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