Founder Feature: The OB/GYN Formulating Pharmaceuticals for Period Care - Margo Harrison of Wave Bye

The Startup CPG Podcast · 22 May 2026 · 36m · Episode 309

What this episode covers

Margo Harrison, founder and CEO of Wave Bye, explains her strategy for launching a proactive, pharmaceutical-grade treatment for period pain and bleeding, targeting a market release between late 2027 and early 2029. She details the science behind her formulation, including the use of Inositol in her beta product Bioregularity for PCOS, and discusses the critical differences between FDA-approved drugs and supplements. Harrison also shares her perspective on how social media, particularly TikTok, is accelerating women's health awareness and how she approaches upcoming FDA meetings with a game-theory mindset rather than fear.

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