Hardware Podcasts

Investor Spotlight: Luba Safran of Mondelēz SnackFutures Ventures — How Corporate Venture Capital Works and What It Means for CPG Founders

The Startup CPG Podcast · 23 May 2026 · 39m · Episode 313

What this episode covers

Luba Safran, Venture Capital Lead at Mondelēz International's SnackFutures Ventures, explains the nuances of corporate venture capital (CVC) for CPG founders. She details SnackFutures' two-sided thesis of investing in enabling technologies and snack brands aligned with Mondelēz's core categories like cookies, crackers, and bars. Safran emphasizes that CVCs are unique 'special snowflakes' requiring founders to understand whether the investor is strategic or financial, and she advises founders to ask investors about their doubts to gauge fit and openness.

Most relevant to

large enterprises

Topics

Mentioned

Companies
Mondelēz International, SnackFutures Ventures, AB InBev
Products
Oreos, Cinnabon

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