Hardware Podcasts

Founder Feature: Elan Halpern & Kiki Couchman of Sourmilk

The Startup CPG Podcast · 7 Nov 2025 · 31m · Episode 214

What this episode covers

Elan Halpern and Kiki Couchman, co-founders of Sourmilk, explain how they combined Stanford education and tech/PE backgrounds to create a Greek yogurt cultured with targeted probiotics for gut health. They detail their unconventional 'drug deal' pickup model in New York City, delivering over 5,000 units in brown paper bags to build a loyal community before retail. The founders also recount their rapid rebranding from a cease-and-desist letter to the name 'Sourmilk' in 14 days, and their strategy for scaling production and launching into NYC grocery stores in early 2026.

Most relevant to

early-stage companies

Topics

Mentioned

Products
Sourmilk, Chobani, Fage, Olipop

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