Founder Feature: Jilleo Recio of RĒJINS

The Startup CPG Podcast · 18 Oct 2024 · 40m · Episode 87

What this episode covers

Jilleo Recio, founder of RĒJINS, a luxury skincare brand for maturing, melanin-rich skin, explains how his time in Singapore inspired a serum that challenges skin-lightening norms. He details the arduous process of sourcing a contract manufacturer and chemist, overcoming high MOQs and pandemic-related delays to launch the All Encompassing Serum. Recio emphasizes the critical role of networking, attending pop-up events, and finding a mentor to secure boutique retail placements and grow the brand from a side hustle to a full-time venture.

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