Dermalogica: Jane Wurwand (2016)
Jane Wurwand, founder of Dermalogica, explains how she identified a gap in the US skincare market by combining professional education with product sales, launching the International Dermal Institute in 1983. She details the process of formulating 27 products with a chemist, securing a contract manufacturer who took a risk on them, and launching the brand with zero marketing budget, relying instead on her students. Wurwand discusses the company's growth to $250 million in wholesale turnover and the eventual decision to sell to Unilever to ensure the brand's long-term sustainability after 30 years of founder-led leadership.