Hardware Podcasts

#166 - CPG Trade Media: Elizabeth Crawford, Brooke Just, and Adrianne DeLuca

The Startup CPG Podcast · 22 Oct 2024 · 56m · Episode 86

What this episode covers

Elizabeth Crawford of FoodNavigator-USA, Brooke Just of Food Business News, and Adrianne DeLuca of BevNET & Nosh discuss how CPG brands can secure trade media coverage by pitching data-driven stories that fit broader industry trends like clean label and GLP-1 impacts. The panelists emphasize the importance of concise, email-based outreach that highlights unique ingredients, distribution milestones, and the brand's 'why,' while avoiding overhyped or nonsensical growth metrics. Several founders, including those from Recoup Beverage, Grillicious, 22 Salute Spirits & Coffee, Millie's Sipping Broth, No Regrets, Fishtown Pickle Project, and Secret Salad, presented 30-second pitches to receive actionable feedback on their messaging and positioning.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
FoodNavigator-USA, Food Business News, BevNET, Nosh
Products
Recoup Beverage, Grillicious, 22 Salute Spirits & Coffee, Millie's Sipping Broth, No Regrets, Fishtown Pickle Project, Secret Salad

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