Hardware Podcasts

318 - What every beverage brand needs to know about packaging with Fred Hart

People of Packaging · 22 Jul 2025 · 31m

What this episode covers

Fred Hart, owner of Hart Brands and strategic advisor for Drum Roll Snacks, discusses branding trends in the food and beverage industry with host Adam Peek. They analyze the 'arms race' of protein marketing in beverages, the rise of direct-to-can printing, and the strategic use of multiple fonts and vibrant colors to disrupt traditional CPG norms. The conversation highlights specific brands like HiQ, Graza, and Midday Squares, emphasizing how influencer-led brands and community building are reshaping consumer packaged goods.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
Hart Brands, Drum Roll Snacks, The Dieline
Products
Fuzzy, Limo, HiQ, Feastables, Graza, Midday Squares, Liquid Death, Smart Sweets, SMOOD, Be Happy, Cloud K

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