Hardware Podcasts

317 - The Salsa Queen makes what type of salsa?!? Hear the story of this fire brand!

People of Packaging · 9 Jul 2025 · 23m

What this episode covers

Jim Birch, CEO of Salsa Queen, explains how his wife transformed a homemade salsa hobby into a national brand, scaling from Salt Lake City farmers markets to major retailers like Costco and Kroger. He details the operational challenges of moving from hand-filling to automated production and the rigorous requirements of SQF certification and Costco audits. The episode highlights their innovative freeze-dried salsa product, developed using Harvest Right equipment, which solves logistics issues by eliminating water weight and extending shelf life.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
Salsa Queen, Costco, Kroger, True Earth, Albertsons, Harmons, Amazon
Tools
Harvest Right

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