319 - the Legendary Michael Houston went from Engineer to Entrepreneur and invented a shower on the go!

People of Packaging · 30 Jul 2025 · 31m

What this episode covers

Michael Houston, President & CEO of Future Blue Group and Co-founder of Shower Pouch, discusses his transition from corporate roles at Procter & Gamble, Johnson & Johnson, and The Honest Company to entrepreneurship. He details the development of Shower Pouch, a reusable non-woven hygiene wipe created with chemist Omar Jimenez to solve a problem identified by his father in Afghanistan. Houston also explains how Future Blue Group helps CPG brands optimize packaging for supplements and personal care, emphasizing sustainability, DFMA, and data-driven material selection using tools like Triac.

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