Hardware Podcasts

Founder Feature: Charlie Gentry of TruJoy

The Startup CPG Podcast · 25 Oct 2024 · 34m · Episode 88

What this episode covers

Charlie Gentry, founder of TruJoy, a frozen Greek yogurt brand based in Austin, Texas, explains his transition from geology to CPG, detailing how he used a 360-page textbook and Excel modeling to formulate a creamy, 5% milk fat product. He discusses the operational challenges of sourcing California dairy for co-packing in Dallas, managing cold chain logistics with distributors like Kehe and Unified, and expanding into retailers such as Whole Foods and Central Market. Gentry highlights his bootstrapped growth strategy, the importance of founder networking for solo entrepreneurs, and his plans to introduce new flavors like chocolate and mint chip while aiming for national affordability.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Whole Foods, Central Market, Kehe, Unified, Wims, Jenny's, Ben and Jerry's
Products
TruJoy

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