How I Built This · 22 May 2025 · 44m
Guy Raz hosts a special Advice Line episode with former guests Travis Boersma of Dutch Bros. Coffee, Michael Preysman of Everlane, and Chris Ruder of Spikeball to answer scaling questions from three callers. Andy Atkins of Bad Luck Burger Club asks whether to bootstrap to a brick-and-mortar location or raise capital, with Travis advising on cash flow and overhead. Tiffany Narbonne of T Giselle seeks advice on entering large retailers, receiving guidance from Michael on simplifying her brand story for packaging and retail displays. Finally, Peter Hauk of Rink Rabbit evaluates expanding his figure skating accessories brand internationally, with Chris and Guy advising him to focus on his rapid US growth before tackling complex logistics.
early-stage companies and companies scaling up
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