Hardware Podcasts

Advice Line with Susan Griffin-Black of EO Products

How I Built This · 25 Jun 2026 · 43m

What this episode covers

Susan Griffin-Black, co-founder of EO Products, joins host Guy Raz to advise three early-stage founders on scaling their physical product businesses. She helps Dr. Ruchi Gupta of Yobi navigate distribution channels for her probiotic skincare line, advises Peter Andrews of Culture Wine Company on expanding his South African wine brand amidst tariff challenges, and guides Dominic Wyndham Giddens of Cane Dog Coffee on international expansion from Barbados. Griffin-Black emphasizes the importance of local roots, storytelling, and leveraging relationships to build trust and scale effectively.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
EO Products, Yobi, Culture Wine Company, Cane Dog Coffee, U.S. Bank, Whole Foods, Amazon, Erewhon
Products
Hella Shenan

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