Hardware Podcasts

Going Global: How to Expand Your Reach & Revenue Internationally w/ Wendy Pease

The Manufacturing Executive · 4 Jan 2022 · 36m · Episode 82

What this episode covers

Wendy Pease, owner of Rapport International and author of 'The Language of Global Marketing', joins host Joe Sullivan to discuss strategies for manufacturers expanding into international markets. She emphasizes that global companies are significantly more profitable and stable, advising firms to start with a specific country strategy, leverage free government export resources, and invest in high-quality human translation rather than relying on tools like Google Translate for business communications. Pease also highlights the domestic opportunity of marketing to and hiring from the US's large Spanish-speaking population to address labor shortages.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
Rapport International, Gorilla 76, Sido, Soft Land Partners, Boston Centerless
Products
The Language of Global Marketing, They Ask, You Answer, The Poison Wood Bible
Tools
Google Translate, HubSpot Flywheel
Also
Andy Corellis, Marcus Sheridan, Barbara King Solver, Gold Key Program

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