Hardware Podcasts

Founder Feature: Haylee Jordan and Tom Eddleston of FABRIC

The Startup CPG Podcast · 17 Oct 2025 · 38m · Episode 206

What this episode covers

Haylee Jordan and Tom Eddleston, co-founders of FABRIC, discuss their rapid journey from concept to shelf in under a year, launching a THC-infused hop fizz with zero calories and zero sugar. They explain their strategic decision to incorporate purpose from day one by forming a Public Benefit Corporation and pursuing B Corp certification to protect their mission. The founders detail their product development, including the use of Australian botanicals like Galaxy hops, the creation of low-dose and CBG SKUs to mimic the beer experience, and their partnership with Protect Our Winters for social impact.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Protect Our Winters, Zero Proof Nation, Avalon Spirits
Products
FABRIC, Clarity, Rhythm, Downtime
Materials
Galaxy hops, Lion's Mane, Cordyceps, Altheanine
Also
CBG, CBD, THC

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