Hardware Podcasts

Investor Spotlight: Ben Zises, SuperAngel.Fund

The Startup CPG Podcast · 18 Oct 2025 · 54m · Episode 208

What this episode covers

Ben Zises, Founder and General Partner at SuperAngel.Fund, discusses his transition from a prop-tech founder to an early-stage consumer investor. He outlines his 'help-first' investment philosophy, his strategy of starting with small checks to build positions over time, and the critical importance of proprietary IP and unique distribution for new CPG brands. Zises provides specific advice on crafting concise pitch decks, maintaining consistent investor updates, and the diligence criteria he uses to evaluate founders, highlighting trends in the health and wellness supplement sector.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
SuperAngel.Fund, Sequoia, Carta, Angelist
Products
Quip, Caraway, Create, Man Cereal, Feel Goods, Dollar Shave Club, retailmls.com

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