Hardware Podcasts

#219 - Managing People at Work with Seth Goldman of JUST Ice Tea

The Startup CPG Podcast · 21 Oct 2025 · 45m · Episode 207

What this episode covers

Seth Goldman, co-founder of JUST Ice Tea and former co-founder of Honest Tea, discusses his leadership philosophy of balancing effectiveness with empathy, emphasizing transparency, empowerment, and accountability. He details how JUST Ice Tea leveraged his prior experience to rapidly scale to $30 million in sales by focusing on clear OKRs, lean operations, and treating employees as whole people. Goldman explains how he manages diverse work styles, sets achievable stretch goals, and maintains a strong culture through open communication and equity ownership.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
Beyond Meat, PLNT Burger, Tony's Chocolonely, Coca Cola, Whole Foods, Sprouts, Target, CVS
Products
JUST Ice Tea, Honest Tea

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