Hardware Podcasts

Founder Feature: Arif Khan and Sabeen Hasan of Chikka Chikka

The Startup CPG Podcast · 24 Oct 2025 · 36m · Episode 211

What this episode covers

Arif Khan and Sabeen Hasan, co-founders of Chikka Chikka, discuss their modern reinterpretation of a traditional Indian digestive made from maple-roasted fennel seeds. They detail their product development process, including the use of beet powder and spirulina for natural coloring, and their strategic decision to partner with independent retailers to educate consumers on the health benefits of fennel. The founders also explain their unique packaging design, inspired by Indian block prints and Bollywood art, and share insights from their backgrounds in architecture and disaster relief.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Startup CPG, Cambridge Naturals
Products
Chikka Chikka
Materials
spirulina, beet powder
Also
Good Food Mercantile

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